Rabasa Benavent, Iban
Perfil professional
Experiència professional


Director Public Affairs at Kreab Worldwide

September 2015 - Present

Leadership and management of the new division of Public Affairs and Institutional Relations of KREAB in Barcelona.

Practices: Government Relations, Policy Monitoring, Opinion Building, Reputation Management, Regulation Issues, Stakeholders Alliances, European Affairs and Political Risk.

Kreab is a world leading consultancy within Corporate, Financial and Public Affairs Communications, advising decision makers within business, organisations and politics on complex and sensitive communications challenges. Kreab has 400 employees of 40 nationalities, advising over 500 clients in more than 25 countries.


Associate Professor- MBA in International Relations at Geneva Business School

February 2016 - Present (9 months)

In this period, I have been the teacher of the Subject Cultural and Public Diplomacy in the Master of Business Administration with Major in International Relations. This course aims to give students the basic knowledge to understand the basics of cultural and public diplomacy. Focusing on the basic concepts related to cultural and public diplomacy, the students take a historical look at the use of culture as an enhanced diplomatic tool.  By analysing the most common techniques and frameworks used in cultural and public diplomacy, the course provides students with an understanding of how states use these tools to deal with concrete objectives in strategic issues. The students also have the chance to identify how cultural and public diplomacy aligns with foreign policy interests, being endowed by the ability to decode the basic components of successful cultural and pubic diplomacy exercises.


Founding member at twenty50.world

January 2016 - Present (10 months)

twenty50 is a global talent hub, the first multidisciplinary social platform based on cooperation, exchange and thought.


Associate Professor- Degree in International Relations at Blanquerna - Universitat Ramon Llull

September 2015 - Present (1 year 2 months)

In this period, I have been the teacher of the Seminar III: Introduction to International Relations in the Degree in International Relations. At the seminar classes, teacher-tutors work 6 hours a week with 12 students maximum in order to learn about the main public and private actors of International Relations, their objectives, actions, and strategic initiatives. Based in four blocks (states, NGOs, Multi-level organisations and transnational corporations), the seminar combines research, team work, lectures and on-site visits.


Director General for Foreign Affairs at Generalitat de Catalunya

June 2014 - July 2015 (1 year 2 months)

  • Fostering and developing bilateral relations with other national or regional governments.
  • Coordinating and managing the collaboration agreements or projects regarding Catalonia's foreign and bilateral affairs.
  • Fostering and coordinating the role of the government of Catalonia in international associations or networks regarding territorial cooperation, inter regional and cross-border relations.
  • Leading, fostering and coordinating the relations and policies of the bilateral delegations of the government of Catalonia overseas.
  • Following the activities of official representatives of the government in catalan-speaking territories abroad.
  • Establishing and reinforcing the relations with international consortiums or foundations that develop their activities in the sphere of global relations and foreign affairs.
  • Coordinating government interdepartmental committees regarding foreign affairs and global issues raised in the framework of bilateral policies.


Guest Lecturer- Master in Strategic Management in Global Communication (MA) at Blanquerna -Universitat Ramon Llull

October 2013 - April 2015 (1 year 7 months)

In this period, I have delivered some lectures in the Master in Strategic Management in Global Communication (MA) regarding Public Affairs, Public Diplomacy, Global Leadership and Global Public Engagement.


President at Unió de Joves

October 2009 - October 2014 (5 years 1 month)

Youth political organisation born in 1932, currently acting as the youth wing of Unió Democràtica de Catalunya (christian democrats, centre right). Member of the International Young Democrat Union and the Youth of the European People's Party.


Chief of Staff to the Minister. Department of Agriculture, Livestock, Fisheries, Food and the Natural Environment at Generalitat de Catalunya

December 2010 - June 2014 (3 years 7 months)

  • Coordination of the areas of Communication and Media Relations, Institutional Relations, Protocol and Administration
  • Assistance, coordination and supervision of Minister’s agenda
  • Coordination of public agencies under the Ministry, concerning strategic initiatives and action plans: PRODECA, INCAVI, Forestal Catalana, IRTA...
  • Coordination of the Foreign Affairs of the Ministry
  • Coordination of the Ministry Council, including bilateral and multilateral meetings with stakeholders


Associate Professor in Marketing- M.A. protocol, etiquette, events organisation and management (MA) at Escola Superior de Protocol i Relacions Institucionals (ESPRI)

November 2011 - February 2012 (4 months)

I delivered a module to help the MA students to understand the key issues in marketing strategies, understanding internal and external environments. Using case studies and debates, the students learned the basics of a Marketing Plan, Marketing Research and analytical, strategic and operative marketing.


Advisor.CiU Political Group at Barcelona City Council

December 2007 - December 2010 (3 years 1 month)

Technical advisor for Economic Development

  • Benchmarking, business intelligence consultancy, policy advisiry and strategy
  • Monitoring tasks regarding 22@Barcelona, Barcelona Activa and the department of Economics, Business and Employment
  • Preparation of reports, presentations, policy proposals, speeches and talking points


Account Executive at Weber Shandwick

April 2007 - December 2007 (9 months)

  • Account Executive – Corporate & Public Affairs Department
  • Management and Advisory in crisis communication
  • Development of Corporate Reputation Plans
  • Development of Corporate Communication Plans
  • Development of Contingency Plans
  • Development of Issues Management Plans
  • Development of Stakeholders maps
  • Media relations
  • Team management
  • Public Affairs and Institutional Relations
  • Market research and analysis, strategic communication audits
  • Implementation of communication, marketing and online awareness/intelligence tools.
Experiència internacional


Càrrecs de direcció, gestió o coordinació

Altres mèrits

20/08/2016Postgraduate Certificate in Sustainable BusinessUniversity Of Cambridge
01/06/2011Diploma de Postgrau en Lideratge i Governança LocalUniversitat Autònoma De Barcelona
09/11/2007Llicenciatura de Publicitat i Relacions Públiques Universitat Ramon Llull
01/10/2006Llicenciatura en Ciències Polítiques i de l'AdministracióUniversitat Pompeu Fabra

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