Calzada Duaigües, Judith
Perfil professional
Experiència professional

International Marketing Director
  • Developed a new International Marketing department for USA, ASIA, (SAPAC), EMEA, LATAM & AUSTRALIA
  • Lead the digital and NPD’s strategy and calendars launch for all markets
  • Managed the company’s markets budget reporting directly to the CEO
  • Create pricing strategy in partnership for all regions and skus performance pricing.
  • Designed numerically and qualitatively the international growth strategy by analysing industry trends and best practices
Marketing Manager CND EMEA
  • Responsible for:
    • stablishing a new Marketing Team in EMEA & LATAM.
    • regional Marketing Strategic based on Global Strategy and business priorities
    • NPD’s strategies and cycle: financial analysis and estimating initial volumes from global initiatives for all markets.
    • Create annual budgets and LE updates for net sales by region, global reporting
    • Ensure all the assortment by market, in partnership with regulatory and Operations.
    • daily coordination with forecasting and demand planning, ensure all sku set up forms are correct.
  • Designed and approved effective yearly Marketing Plans for each country, working with key distributors to optimize the product portfolio and maximizing revenue
  • Manage innovations and sampling forecast in collaboration with planning team.
Brand Manager CND EMEA  
  • Share markets performance and best practices with the Revlon Global team.
  • NPD’s strategy and cycle. Ensure global brand image consistency.
  • Established promotional year strategy Co-ordination and Communication of all Brand support activities including mechanics, retailer promotions (incorporating seasonality, retailer dynamics, and level of support ATL/BTL)
  • Responsible for trend analysis, design promotional materials, lead agency briefing and development, open codes and manage service
  • Coordinated merchandising for NPD, communication with partners, updates, PR assets.
  • Forecast & Budget control
Brand Manager Jr Revlon Professional Brands  
  • Manager Revlon Professional Brand Portfolio (Extending codes, create tests codes)
  • Developed NPD Catalogue with the agency. Promotional merchandising tracker. Compiled logistic data for distributor retailers MLS
  • Involved in budget for all markets; Legal support on contracts; website facilitator across the region
  • Social Media content and artwork approval and management
  • Coordinated education team and educational training
Marketing Assistant
  • Responsible for the local advertising and assistant for CRM projects
  • Organized La Vuelta Ciclista España and local meetings with the dealers
  • Responsible for stock controlling and invoicing (SAP)
  • Supervised Web Dealer Marketing (eCommerce)
Graduate Programme
Rotating programme in the commercial area
Experiència internacional


Càrrecs de direcció, gestió o coordinació

Altres mèrits

01/04/2021Digital Business Strategy ExecutiveMassachussetts Institute Of Technology
01/09/2010PeriodismoUniversitat Ramon Llull

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