Cuenca Fontbona, Juan
Perfil professional
Experiència professional

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- Professor and researcher, Department of Advertising, Public Relations and Marketing, Blanquerna School of Communication and International Relations, Ramon Llull University (URL).

- Member of the applied research group GRECP: Advertising and Public Relations Strategy and Creativity. Blanquerna School of Communication and International Relations, URL. Lines of Research: Corporate Communication and Public Relations Strategy, Public Relations and Reputation Audits and Metrics, Digital PR and Public Relations in University Education.

Experiència internacional

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- Academic visitor and researcher in the Department of Advertising, Public Relations and Media Design in the College of Media, Communication and Information at the University of Colorado in Boulder (CU-Boulder), United States of America.

- Invited speaker. (November 2012) Let’s talk about gender: presence and absence in PR discursive practices and strategies. Faculty of Humanities, Law and Social Science, Manchester Metropolitan University. Symposium theme: Transnational Mediations: Nation(al-ism), Culture and Identity Politics.

Premis

Càrrecs de direcció, gestió o coordinació

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- Director of the International Inter-University Conference on Social Economy and Corporate Spirit. Conference theme: University, Entrepreneurship, and Cooperative Economy. Blanquerna School of Communication and International Relations, URL, Barcelona. October 15, 2015.

- Coordinator of International Conference on Communication and Reality. Blanquerna School of Communication and International Relations, URL

Editions:

2015 Negotiating (In)Visibility. Managing Attention in the Digital Sphere

2013 Breaking the Media Value Chain

2011 Life Without Media

- Head of the University Careers Office.  Blanquerna School of Communication and International Relations, URL. June 1998 – December 2010

- Member of the board of the Association of Researchers in Public Relations of Spain (AIRP). 

- Member of the Ibero-American Forum on Communication Strategies (FISEC). 

- Member of the Advertising and Public Relations Professional Association of Catalonia and President of the Careers Service Committee of this Association (2003 – 2007).

 

 

Altres mèrits

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Scholary/Creative and Research

Journals

Compte-Pujol, Marc; Cuenca Fontbona, Joan; Matilla, Kathy (2017). An analysis of the university curricula of Spanish “dircoms” from a public relations approach. New York: Public Relations Review. 

Book

Cuenca-Fontbona, Joan; Verazzi, Laura (2018). Guía fundamental de la comunicación interna. Barcelona: Editorial UOC (Oberta UOC Publishing, SL).

Cuenca-Fontbona, Joan (2018). Cómo hacer un plan estratégico de comunicación. Volumen III. La investigación preliminar. Barcelona: Colección Dircom - Editorial UOC (Oberta UOC Publishing, SL).

Cuenca-Fontbona, Joan (2012). Las Auditorias de relaciones públicas. Barcelona: UOC PRESS.

Editor

Cuenca-Fontbona, Joan; Zilles, Klaus (eds.) (2016). Media business models: breaking the traditional value chain. New York: Peter Lang.

Comas, Eva; Cuenca-Fontbona, Joan; Zilles, Klaus (eds.) (2013). Life Without Media. New York: Peter Lang.

Chapters in Books

Cuenca-Fontbona, Joan; Matilla, Kathy (2016). La propuesta de valor de las métricas de reputación online in Matilla Kathy (coord.) Casos de estudio de Relaciones Públicas. Sociedad Conectada: empresas y universidades. Editorial UOC (Oberta UOC Publishing, SL).

Cuenca-Fontbona, Joan (2015). El Patrocini in Santana, Eva (coord.): Jump the Line. Barcelona: Trípodos.

Sáez, Albert; Matilla, Kathy; Cuenca-Fontbona, Joan (2015). De la comunicació empresarial i institucional a la comunicació corporativa: reptes de futur in Civil i Serra, Marta; Corbella Cordomí, Joan; Ferré Pavia, Carme; Sabaté i Salazar, Joan, eds. Informe de la Comunicació a Catalunya 2013-2014. Barcelona: Generalitat de Catalunya. Col·lecció Lexicon Informes, núm. 4.

Matilla, Kathy; Cuenca-Fontbona, Joan; Marca-Francés, Guillem; Comte, Marc (2014). Who and how to hire dircoms? University MBA-type studies in Spain during 2013-14. Palm Beach (USA): JAPSS-Journal of Alternative Perspectives in the Social Sciences Press, Innovation in Education Book Series, IASS-International Academy of Social Sciences. Article also published in Bernad Montferrer, E. (coord.), Actualización de los nuevos sistemas educativos. Madrid: Visión Libros, and Bernad Montferrer, E. (coord.), Actualizaçao dos novos sistemas educativos, vol. 6. Porto (Portugal): Media XXI Publishers.

Cuenca-Fontbona, Joan; Matilla, Kathy (2014). Medición de las relaciones públicas mediante modelos, indicadores y técnicas: un estudio vertical in Matilla Kathy (coord.) Cambio Social y relaciones públicas. Editorial UOC (Oberta UOC Publishing, SL).

 

Titulacions
Data
Titulació
Universitat
15/12/2012Comunicació i HumanitatsUniversitat Ramon Llull
14/07/1999Llicenciatura de Publicitat i Relacions Públiques Universitat Ramon Llull

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